Case Studies – Avanta Business Centre Clients

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FFINITY Pvt Ltd

About the company:

FFINITY Pvt Ltd is a website designing, email marketing and digital marketing organization. More than seven years old, the company operates on B2B as well as B2C model. It helps the organizations to achieve a strong online presence of their products/ services through various internet mediums.

Need for a new office address:

It is their client base which brought forward the requirement to be located at the cusp of two cities, Delhi and Gurgaon. Their need found a suitable location with Avanta Business Centre at Aerocity as the hassle of traveling to Gurgaon and Delhi was absolved.

The company was looking forward to fulfil the following parameters to zero down on their work address:

•   Frequent visits to Gurgaon should not be a problem.
•    It should be a well renowned place, as it is the most important parameter in their business to reflect the right status.
•    They needed an office space that requires no investment in terms of real estate.
•    Connectivity should be intact.
•    Easy to reach for the clients.

The requirement of an office space for FFINITY was urgent. They wanted one that should place less burden in terms of investment and time on the organization as well as, it should not hamper the trust factor they want to build on their clients. They wanted a premium business solution that gives them a podium to kick start their operations well.

In search of one:

The owner of the FFINITY did not know about the set-ups of a business centre before meeting Avanta’s facility. It is only after surfing the internet that he came to know that there are facilities like shared office, dedicated offices and conventional offices in the market. For getting things on the go, they needed a dedicated office space as the conventional one did not suit them.

They chose Aerocity facility for its location which stands un matched with any other business centre providers in Delhi. Till date, there are no business centre providers in the area apart from the five star hotels around which lack the professional ambience that is opulent with Avanta. Flaunting a prime business address was the most important requirement for them which got settled with our business centre at Aerocity.

The expectations of FFINITY with Avanta:

Excited to start their operations at Aerocity, FFINITY wanted to start as soon as possible. Choosing a conventional office was never on their cards. A serviced office suits them well because of ready-to-shift facility that provided a thrust to their business as soon as they moved-in. They did not have to make efforts to set-up their office, they rather had bought time to dedicate those hours and efforts to their business. Their expectations struck the right chord on the following parameters:

Thoughtful location: Business opportunities come with the right business address. The proximity of our business centre at Aerocity with the IGI airport, metro station, NH-8, 13 world-class hotels around have made it the most happening business location in Delhi. This gave FFINITY’s clients a welcome note to their office space.

Services as you need them: Tailored as per FFINITY’s needs, Avanta business centre at Aerocity fulfilled their needs of meeting room requirements as and when needed. Video-conferencing, professional ambience, fully manned reception, pantry services, concierge services brought most of their hassles to an end.

Reflect the right image: The most important parameter came most effortlessly to them. Stylishly designed reception area as well as the serviced office gave an impetus to their functions. No doors towards the reception area gives a grand welcome to the clients as soon as he steps in after the tight security check.

Experience

It is the people which makes an organization. FFINITY’s experience with Avanta has been great because of the friendliness in their work area. The CEO of FFINITY had used meeting rooms of our competitors as well but weighs Avanta at a higher scale. Avanta provides internet, housekeeping, refreshments and the latest technology to cover the entire package needed for a meeting to be successful.

TMG Advisory

Company Profile:

TMG Advisory is an international boutique-consulting firm that provides business consulting and investment banking services worldwide. They devise strategic plans for their clients and implement those for achieving the desired business goals. They have great expertise in the nuances of international business hence are capable of taking the most calculated decisions for their clients.

TMG Advisory concentrates equally on their regional and national clients as well as their international clients. Through their profound association with international partner networks, they have been able to bridge the gaps between international companies in the global markets.

Need for a new office address:

Their need was to bridge the gap in the global market to help escalate the ‘India Advantage’, so that the global investors could participate in the Indian market. While TMG Advisory already has an office in Delhi, they needed a more prominent address, for their international clients and business visitors.

Their requirements were for an organized and technically equipped office space serviced by professionals. The location of their office was very significant because they needed:

•    Unmatched accessibility
•    Proximity to government agencies
•    Better connectivity with the clients
•    Meeting rooms for engaging clients in consulting sessions
•    Presentation and training rooms for rolling out their recommendations

TMG Advisory was looking for an office from where they could carry out all operations smoothly. Their major requirement was excellent usability, technical infrastructure and convenience. As an international group, they expected sharp and swift technical support that could handle their massive requirements.

The Search:

Their search for the most advantageous and appropriate virtual office took them to several serviced office providers. They stopped at various identified Business Centres but their expectations were not met. These offices were more interested in earning new clients than servicing their existing clients.

TMG needed a serviced office space provider that could work hand-in-hand with them, by not only customizing, but also fine-tuning to their changing requirements.

TMG was introduced to Avanta through their reliable sources in New Delhi. They accessed information about Avanta Business Centres and were impressed by the following factors that made it simpler for them to make the decision:

Central location: The locational advantage that Avanta brings created the first impression. The prominent Statesman House in Connaught Place gave the clients a perfect and prestigious address for their new office. Its proximity to other important offices around was another core benefit. Dealing with government organizations, most of which are located in or around Connaught could also become easier.

Customized services: Avanta could easily meet TMG Advisory’s major requirement – that of customized services. Avanta’s resources were at their disposal and they could comfortably make use of these. They appreciated the facilities like the fully equipped conference rooms, the prompt technical assistance, and excellent hospitality.

Professional staff: Avanta’s highly trained staff not only impressed the client but also readily understood and adjusted to their requirements. Be it their technical demands or their housekeeping needs all were met efficiently. Arrangements were made instantly and hindrances, if any, were skilfully sorted.

Understand needs: Avanta understood the client’s business needs, simultaneously their office, and its technical and corporate requirements. They never needed to direct, they only had to approve. Their necessities were understood and skilfully met with.

Experience

TMG Advisory’s experience with Avanta is a pleasant one. They were particularly impressed with the supportive staff and the professional environment. They were satisfied with the services, which helped them augment their operations and helped them achieve their throughput goals.

Neekan gets a new address with Avanta

Company Profile:

Neekan Agro Private Ltd is a large confectionery company belonging to Neekan group of companies established in 2001. The Neekan Group has a diversified range of business operations spreading across a number of industries including, manufacturing, and trading of Agro products; herbal products; beauty care and cosmetics; management consulting; and corporate tourism.

Neekan Agro is the flagship company of the Neekan Group. As a company, Neekan Agro is involved in the manufacturing, trading, and import/export of Agro and Agro allied products. Neekan Agro deals in confectionery products including hard-boiled sugar candies, soft-boiled toffees, lollipops, wafer biscuits, chocolates, chewing gum, and biscuits.

The Business Imperative and current challenges:

Neekan Agro had set itself an ambitious growth target in the coming years. However, this was a huge challenge for Neekan Agro considering the scale in which it used to operate – the demands of business had grown and it had outlived its current infrastructure. The company used to conduct its business from a small warehouse, but this small scale operation was restricting their ability to expand and become more visible in the ever competitive market. They soon realized that in order to grow their business (like their competitors) they too would have to undertake expansion plans.

The first step was to establish an office that would provide the much-needed visibility and help compete with the major brands in the market. This was a strategic move by the company and was an integral part in its overall expansion plans. They were keen to project a good image of their company that could catapult them into an unprecedented growth.

Neekan was looking up for the economic solution to establish a new office in their desired location. To buy or lease a space, set it up along with all its paraphernalia was not only proving to be expensive proposition but also time consuming. Now, a trusted partner suggested Neekan look at the possibility of virtual offices rather than set up their own office using a conventional lease.

Virtual office emerges as the preferred choice:

Value for money, faster ramp-up of business and a close confidant`s strong recommendation compelled Neekan to boil down to seek for virtual office.

The beauty of the virtual office is that it includes everything ranging from office space to all the paraphernalia including fully staffed receptions, furniture and fully wired offices just to name a few. In short, you get everything that you need to start and run your business. This meant that Neekan could easily set up an office without incurring the overheads associated with a conventional lease. Virtual office space provides a business with everything it needs, whilst also being extremely flexible – you would never have to commit to a long-term lease.

The Hunt begins:

Having decided on virtual office, Neekan began the search for a quality serviced office provider. They looked at all major players in the market such as Regus, DBS and other business centres. However, they discovered that most office provider`s space were heavily branded in the name of the office space provider. This was definitely not, what Neekan had desired for. It did not want to operate under a shadow brand that could have project an unintended identity of Neekan. With these shadow brands, they felt like a small shop within a building, which did not project the image the company wanted.

Why Avanta:

After an extensive search through multiple providers, Neekan came across Avanta Business centre in New Delhi. The location, amenities and the luxury surroundings that could be used to create their own brand was a clincher for Neekan. There were three main factors why the company chose Avanta over others providers.

Location of office: Neekan were impressed with the location of Avanta, located in Statesman House in the Connaught Place district of New Delhi. It placed them right in the heart of the city and gave them access to host of facilities (such as banks etc.) which were integral to their business. Further, the location made it easier for their outstation clients to visit as close to transport links without major hassles. Needless to say the fact that Connaught place address added prestige to Neekan`s business.

No Avanta branding: What separated Avanta from their competition was Avanta never branded its own offices to ensure that its customers don`t operate under a different identity. This gave Neekan a chance to create its own image. It went a long way in establishing a sense of security in the minds of their stakeholders.

Avanta`s courteous staff: Whether it`s B2B or B2C, it is the people who make the difference. This was best exemplified in the interactions that Neekan had with Avanta. They found Avanta`s staff more responsive and courteous than their competition; and in addition the staff were extremely warm and flexible – always happy to help. Avanta`s staff were also well trained which meant that Neekan could consider the Avanta team as an extension of its own.

Value added services: Avanta`s highly professional and acclaimed services such as call management services was another major reason why Neekan group chose Avanta. Avanta maintains a dedicated number which can divert incoming calls automatically to the voicemail or another number of customer`s choice. It`s perfect if you want to cultivate a presence in any of Avanta` location for a minimal outlay.

Avanta`s offering for Neekan

Virtual PA (VPA) is Avanta`s Virtual Office service offering. Customers benefit of being based at premier business centres without any need of office space. Avanta provides businesses with a prestigious mailing address and some of the most professional (and flexible) call handling services in the office services industry.

Avanta`s entire VPA concept is based on the practical day to day needs of its customer base – which includes home workers, business start-ups, professionals on the move and also larger organizations seeking a market presence in some of the most impressive locations.

Getting along together

It was the overall value for money that led Neekan to choose Avanta. The decision proved to be right for Neekan as their business has flourished since they have relocated to Avanta`s office. Within 15 days of availing Avanta`s service they got their first deal which was due to the facility. Encouraged by their early success, Neekan plans to expand its operations and take up a permanent office soon.

PM International

About the company:

PM International is a subsidiary of a German International which are into health supplements, cosmetics and premium skin care. They are in 35 countries and the growth rate of the company is 40% year on year. They operate on a MLM model which is Multilevel Marketing and have independent distributors to sell their products.

Need for a new office address:

The company, to fulfil its expansion requirements, was looking forward for an office space in India to tap the Indian market for their products. The need for an office space in Connaught Place brought them to Avanta Business Centre because of its central location, easy for the distributors who are spread across Delhi NCR to come to their office.

Their requirements were for an office space that ought to fulfil the following must haves:

  • Easy to reach for the distributors who need to pick up the products
  • Well connected to all the transportation modes
  • Meeting rooms for discussion with clients
  • An iconic commercial location for that added grandeur and trust building in India

PM International’s major concern was for an office space in India that could help them with their expansionary plans worldwide. They wanted an office space that required less investment in terms of time and money along with a premium business location to build that trust in their clients. They were also looking forward for an office space that makes them most convenient and at par with the international standards.

The search went smooth:

The office director for India, PM International, underwent a smooth search due to her past association with Avanta while being associated with a different organization which was with us for more than a year. She knew both the ends well and knew that the Statesman House, Avanta Buisness Centre, is the best launch pad for their small start-up.

What did PM International expected from Avanta?

She already knew the concept of business centres beforehand, so occupying a serviced office was a decision that was already on cards. She did not want to choose a conventional office space over a serviced office because, “it’s like ready to use office. Everything is available. You don’t have to set-up anything. It’s with ease.”

She realised that for a very small start-up team, there could not be anything better than a business centre to start their operations. She had no second thoughts in her mind to budge from her decision that was based on a healthy past experience.

How has Avanta’s association impacted PM International’s business?

  1. Growth rate: PM International’s growth rate is 40% year on year and it is still well maintained while with Avanta.

 

  1. Prime Location: Their association went on a positive way due to the location (Statesman House, Connaught Place, Delhi) which their distributors were well aware of in advance. Plus, their distributors like coming to the office due to an easy access it provides them from all the parts of the capital. Coming to the office here makes them feel like home.

 

  1. Customised services: They like the professional environment maintained by the fully manned reception that provides them the customised services throughout. Whether they need a meeting room or a pantry, it is available all the time. They also underwent a team expansion in India, from five workstations to eight which went smooth and easy.

 

  1. Goodwill and impression: The well-equipped meeting rooms that are stylish with tidy surroundings cast an impression that gets imprinted in the minds of their clients for a long time.

Experience

PM International always had very good experience while conducting meetings at Avanta. Particular mentioning of the supportive staff even after choosing Avanta after a long time past association makes it a strong contender for being their repetitive choice.

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