Press-Avanta India Partners Visa Commercial

Press-Avanta India Partners Visa Commercial

Posted on February 17, 2015

Avanta`s Information Resource

Avanta India Partners Visa Commercial


Avanta Managed Office Ltd., one of the leading serviced office and business infrastructure provider in the country, has announced a strategic partnership with Visa Commercial in India.

Avanta will benefit from Visa’s extensive promotions and branding activities executed through its website as well as other communication channels across issuing banks in Asia. At the same time, the move will allow Visa Commercial to provide its cardholders with a wide range of smart business infrastructure solutions like customised offices, on-demand meeting and training rooms and virtual office services in India.

“It’s a win-win situation. The two entities have joined hands because it is a mutually beneficial association. Visa Commercial’s clients can avail state-of-the-art managed office facilities, while we can leverage their marketing strength to reach out to 8.5 million commercial cardholders. All of these are potential business customers for us.” said Mr. Nakul Mathur, Director of Operations, Avanta.

Targeted towards the business and commercial segment, Visa Commercial Offers is a global initiative available to existing Visa Purchasing, Visa Corporate and Visa Business credit and debit cardholders. The objective of the program is to offer superior benefits to relevant business customers making payments through a Visa Commercial card.

Explaining some of the benefits being extended to the Visa Commercial clients, Mr. Mathur shared that Avanta would welcome Visa Commercial ’s clients with discounts offers like:

  • 50% off on Virtual Office plans Visa Commercial cardholders can avail a 50% discount when they sign up for an annual virtual office package.
  • 25% discount on Meeting Room bookings Visa Commercial cardholders can enjoy a 25% discount on their meeting room or conference room bookings.
  • 50% discount on Conference Calls Visa Commercial cardholders can save 50% on conference calling facilities.

In turn, Avanta is likely to gain from the very strong communication channels that Visa owns and operates. Considering the target audience, some of the critical touch points will be the Visa Commercial Offers website and the Visa Mobile Phone App (IOS, Android platform). Newsletters, brochures, website, eDMs are the other relevant channels.

Through its participation in this program, Avanta gains an opportunity to promote its brand and offers through the Visa and local banks ’ communication channels. They can target business customer base, increase customer traffic to their website, gain new customers and increase overall sales. In addition, the enhanced brand visibility and endorsement from the most recognised financial services brand in the world has the potential to catapult the UK based Avanta group to reinforce its stronghold in India.

About Avanta Managed Office Limited:

Avanta offers highly flexible, state-of-the-art serviced offices, meeting rooms and virtual office services. In India, the company currently manages a 27,000 sq.ft facility at the Statesman House at Connaught Place, in New Delhi and another 10,000 sq.ft infrastructure at Saket, South Park Extension in South Delhi.

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Author: Anvesha Sharma

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