Set-up Costs vs. Brand Image – Attaining the Right Balance with Coworking Spaces
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    Set-up Costs vs. Brand Image – Attaining the Right Balance with Coworking Spaces

    Posted on April 16, 2020

    Brand image is a crucial aspect that can make or break your business. Coworking spaces play a significant role in building your brand image. It is essential that your business comes across as a growing and modern organization. Being perceived as unprofessional and unorganized could lead to loss of clients.
    If your current workplace does not have the right infrastructure or adequate facilities, it could slow down your performance and reflect negatively on your company’s image. Here are some pointers that help you choose the best coworking space that reflects your business.

    How do you choose the right coworking space?

    It is not easy getting the right balance between affordability and the perfect premises. Below is a list of factors that need to be considered before picking a coworking space in Delhi.

    1. Location

    Before you scout a certain area to set up your office, you need to check your balance sheet to know if it’s affordable. After this comes the question of lease or purchase. A lease will entrap you for 10-15 years during which switching offices would mean incurring high costs. Purchasing an office requires a large up-front cash outlay, which may be difficult to assemble.

    Another issue that arises while choosing the apt location is the ease of commute. Choose a coworking space in an area that is easily accessible by public modes of transport.

    2. Necessary infrastructure

    The bare minimums required in an office space are computers, servers, high-speed internet connection, telephone connection and other facilities. Fitting all these within a limited budget might give you headache. Coworking space is all-inclusive and good to go from day 1.

    3.Support staff and other facilities

    Running an office requires more than just the right location and infrastructure. Support staff, such as reception team, tech support team, maintenance team, and other facilities like, fully equipped meeting and training rooms are important for the smooth functioning of a business.

    How do Coworking spaces help?

    Coworking spaces present the ideal solution to solve your predicament. They make moving into an office smooth and hassle-free. Coworking spaces provide you with:
     Completely customisable, modern office spaces
     A state-of-the-art infrastructure that can be customised as per your requirements
     A prominent location which adds status to your business’s brand image
     The flexibility of renting or leasing a temporary office space only for the duration required
     Well-equipped meeting/training rooms, that can be availed on a pay-per-hour basis
     Value-added services, such as skilled tech support, reception, hospitality and secretarial services
     Virtual offices to reap the advantage of prime location, without physically renting office space

    Avanta Business Centres

    Avanta India is a leading operator of coworking spaces in Delhi located at commercial centres like Connaught Place, Nehru Place, Aerocity and Saket. We offer state-of-the-art infrastructural facilities to our clients along with other services such as flexible meeting/training rooms and virtual offices with virtual PA facilities.

    Our support services include hospitality, secretarial staff. reception team, and professional call handling and mail franking. To know more about our coworking spaces in Delhi, call us on 011-30446402 or email us at


    Author: Anvesha Sharma


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