How Motilal Oswal Scaled with Managed Office in Delhi | Avanta Case Study
How Motilal Oswal Scaled with Managed Office in Delhi | Avanta Case Study

Scaling in Central Delhi isn’t easy. High rentals, limited availability, and operational complexity often make expansion feel nearly impossible - even for established firms. Yet, Motilal Oswal turned this challenge into an opportunity.

In this case study, we explore how Motilal Oswal successfully scaled its presence in one of Delhi’s most competitive business hubs with the support of Avanta Business Centre. From overcoming space constraints to enabling rapid, flexible expansion, this story highlights how the right managed office solution can unlock growth where traditional setups fall short.

If you’re a growing business facing similar challenges, this real-world example offers practical insights into how scalability, flexibility, and strategic location can work together to drive success. How Motilal Oswal Private Wealth scaled from 20 to 60+ members inside Avanta's managed office in New Delhi - without missing a beat. 

Motilal Oswal Expansion with Avanta

Location Connaught Place, New Delhi
Duration 2.5 Years
Industry Wealth Management
20→60+ Team Size Expansion
2.5 Years of Partnership
9/10 Client Satisfaction

A Premium Headquarters in the Heart of Delhi

The custom-designed managed office at Ambadeep Building blends luxury with operational precision - ergonomic workstations, a 9-seat boardroom, soundproofed executive cabins, and a premium hospitality lounge with Italian Lavazza coffee.

Executive Summary: The Strategic Inflection Point

Motilal Oswal Private Wealth (MOPW), a 30+ year titan in Indian finance, reached a growth ceiling. Their three separate Connaught Place offices were a logistical nightmare - different leases, different landlords, no cohesion. Directors were traveling between buildings instead of managing portfolios.

They appointed Cushman & Wakefield to find a solution. The mandate was clear: find a premium managed office in Central Delhi that could unify the team, impress elite clients, and grow with the business - without a long traditional lease.

The answer was Avanta Business Centre at the iconic Ambadeep Building, KG Marg.

The Partnership at a Glance

Client: Motilal Oswal Private Wealth (MOPW)
Location: Ambadeep Building, KG Marg, New Delhi
Move-in: April 1, 2023
Team size: 50 → 90 seats (scaled in-place)
Consultant: Cushman & Wakefield

The Problem: Three Critical Challenges That Demanded a Radical Solution

📍 The Location Trap Their elite clients were in Connaught Place. Moving to the suburbs was not an option. But finding Grade-A office space in Central Delhi is nearly impossible - the market has near-zero vacancy in premium buildings.
⏱️ The Time Crunch Traditional leases involve legal delays and 4–9 months of construction. Heritage zone buildings require months of upgrades to meet modern HVAC and electrical standards. MOPW needed speed - not a year-long wait.
🏛️ The Paradox of Permanence They wanted flexibility without looking temporary. A generic co-working floor shared with startups was off the table. They needed a space tailored to their brand that felt like their own private headquarters from day one.
"In Central Delhi, you don't just look for an office; you look for a strategic advantage. We couldn't waste leadership time managing contractors. We needed a partner who understood wealth management." — Deepak Sidhu, Managing Partner (North), Motilal Oswal Private Wealth

Video Testimonial: Hear It Directly From Leadership

Deepak Sidhu, Managing Partner (North) at Motilal Oswal Private Wealth, shares why Avanta's managed office at Ambadeep Building was the defining real estate decision for their Delhi operations.

Deepak Sidhu
Managing Partner, North - Motilal Oswal Private Wealth

The Solution: A Partnership of Precision: Avanta's Phase-Wise Delivery

Every detail was engineered for a financial firm operating at the highest level - from the network stress-test before Day One to the Italian Lavazza in the hospitality lounge.

Phase 1: Months 1–3 (Site Selection & Brief) Cushman & Wakefield engaged Avanta and presented Ambadeep Building as the prime candidate. Multiple site visits, design meetings, and stakeholder sessions followed. Avanta's sales, operations, and design teams collaborated closely to finalize the brief.
Phase 2: Bridge Period ( Interim Workspace: 15 Desks, 13th Floor) To prevent a hiring freeze during construction, Avanta provided 15 temporary workstations on the 13th floor of their existing Ambadeep serviced office. This kept MOPW's team productive and growing while the custom floor was built below.
Phase 3: Build-Out (Custom Office Construction (3 Months) The 3rd Floor was transformed with 45–50 ergonomic workstations, a 9–10 pax boardroom with the latest AV technology, 2 soundproofed executive cabins, and a separate entrance/exit for brand autonomy. Every power point and data port placed with surgical precision.
Phase 4: April 1, 2023 (Day One: The "Invisible" Move) Avanta's IT team worked through the night to stress-test every network line, mapping it to MOPW's specific security protocols. On move-in day, everything worked from the first minute. Not a single market beat was missed.
Phase 5: Post Move-In (Scaling to 90 Seats (In-Place) As MOPW's team grew, Avanta provided additional space immediately adjacent to the existing office — ensuring the team stayed unified with no fragmentation. Seats were added in small increments to match recruitment cycles, with zero capital waste.

Office Design Philosophy: Form Follows Function: The Architecture of High Performance

Every element of the 3rd Floor build-out was optimized for a financial firm operating at the highest intensity. "Zoning" was the guiding principle - acoustic glass, calibrated lighting, and hospitality-grade amenities working in concert.

Avanta Managed Office Space

45–50 Ergonomic Workstations

Built for core investment teams. Deep Work zones with acoustic glass to absorb sound and allow sustained focus.

9–10 Pax Boardroom

High-definition screens, hidden cable management, and the latest AV technology for seamless global client presentations.

2 Executive Cabins

Soundproofed and luxuriously finished for confidential strategy sessions. Separate entry/exit ensures brand autonomy.

Premium Hospitality Lounge

Italian Lavazza coffee, high-end furniture, and a pantry designed as a destination - clients feel the prestige immediately.

Biophilic LED Lighting

Systems that mimic natural daylight, reducing eye strain for analysts who work at screens all day across global market hours.

Enterprise-Grade IT & Security

Stress-tested network mapped to MOPW's specific security protocols. Managed IT with zero downtime tolerance.

VIP Parking Coordination

Avanta manages basement parking in real-time - coordinating slots for senior management and clients for a VIP arrival experience.

Full Facility Management

Housekeeping, IT, security, and operations handled 100% by Avanta. MOPW's advisors focus entirely on markets, not maintenance.

"The first time we saw the layout and the lounge, we knew it was the right fit. The small details, like the Italian Lavazza coffee, showed Avanta understood our aesthetic. It didn't feel like a shared space. It felt like our own headquarters from day one." — Mr. Vishal Rakyan, Director, Motilal Oswal Private Wealth

Financial Advantage: The Economics: Managed Office vs. Traditional Lease

MOPW converted a massive, rigid fixed cost into a flexible operating expense - freeing capital for wealth management, not furniture and fit-outs.

Feature Traditional Office Lease Avanta Managed Office
Upfront Capital CostMassive Capex — Furniture, IT, fit-out in crores ₹0 Capex - Predictable Opex model only
Construction Timeline4 to 9 months — Contractor-dependent 3 months guaranteed — Turnkey delivery
Operations & StaffingYou hire Admin, IT, Housekeeping, Security separately Avanta handles 100% of all operational staff
IT & ConnectivitySelf-managed — Frequent downtime risk, your liability Managed-office grade enterprise IT — SLA-backed
Lease Terms & ScalabilityRigid 3–5 year terms — Locked in even if you outgrow Agile terms - Scale up/down as the business demands
Hospitality & AmenitiesBasic pantry - You procure, you maintain Premium Lounge, Italian Lavazza, concierge-level service
Parking ManagementFirst-come, first-served chaos in CP Avanta coordinates VIP slots for directors & clients daily
Risk ProfileHigh - "Lease-lock" trap, capital tied to depreciating fit-out Low - Pay only for active workstations, zero empty-desk waste

Scalability Journey: From 50 to 90 Seats - Without Moving Once

The managed model's greatest proof was growth. When MOPW's team expanded, Avanta added contiguous space immediately adjacent to the existing office - keeping the entire team unified under one roof with no fragmentation, no new lease negotiations, no disruption.

In a traditional lease, this would have meant a full office hunt, a new fit-out, and months of productivity loss. Here, it was a single conversation with Avanta.

3 Months to Full Delivery
90 Peak Seats, One Location
100% Ops Managed by Avanta

What They Said: In Their Own Words

"We have found a level of comfort here that is hard to replicate. We scaled our team twice without the nightmare of a new office hunt. This is a partnership built on support. It allows us to be agile in a fast-moving market."

HOD, Motilal Oswal Private Wealth, Delhi Operations

"Our priority was ensuring Motilal Oswal didn't miss a market beat. We stress-tested the Wi-Fi before they joined. A managed office succeeds when the client doesn't even notice the infrastructure. It should just be there."

Milan Mehta, General Manager, Avanta Business Centre

Location: The Address That Defines Advantage

Ambadeep Building sits at the intersection of KG Marg and Barakhamba Road - the absolute epicentre of Delhi's financial district, surrounded by government ministries, leading financial institutions, and elite clientele.

📍 Ambadeep Building KG Marg (Kasturba Gandhi Marg), Barakhamba, New Delhi – 110001
🚗 Managed Parking Basement parking coordinated by Avanta - VIP slots for directors and clients managed in real-time
🚇 Metro Access Barakhamba Road Station (Blue Line) - 3 min walk
🏢 Grade-A Building Modern electrical and HVAC infrastructure - fully compliant with enterprise financial firm requirements
🏛️ Proximity to Key Institutions Adjacent to Connaught Place, SEBI Northern Regional Office, and major banking headquarters
🌐 Avanta Presence Since 2008 18+ years of premium managed office operations in India's capital, rooted in UK service standards

About Avanta: 18 Years Setting the Standard for Premium Managed Offices in India

Avanta is a premium serviced office provider with UK roots. Since 2008, they have led the managed office market in India's capital, focusing exclusively on Grade-A buildings in prestigious central locations.

Avanta does not just provide desks - they provide an entire ecosystem of support. High-level hospitality, enterprise-grade security, IT management, and facility operations, all under one managed relationship. By handling the "background noise" of operations, Avanta allows leadership to lead without distraction.

The MOPW partnership is one of several flagship case studies. The managed office model pioneered by Avanta has since attracted other financial industry leaders including JM Financial and IIFL.

2008 India Operations Since
UK Heritage & Standards
A+ Grade Buildings Only

Managed Office Space Taken by Motilal Oswal from Avanta Business Centre

Managed Office · Connaught Place Motilal Oswal Private Wealth leased a fully managed office space from Avanta Business Centre at Ambadeep Building, KG Marg — the premier managed office address in Central Delhi's CBD.
Serviced Office · Private Wealth Sector Avanta's serviced office at Ambadeep is the preferred choice for India's top financial institutions — from private wealth managers to investment banks requiring Grade-A office space in Delhi's CBD.
Flexible Workspace · Barakhamba Road Avanta Business Centre offers flexible managed office solutions in Connaught Place, Barakhamba Road, and KG Marg — the heart of New Delhi's financial and government district.

FAQs

Q1. What challenge was Motilal Oswal facing before choosing Avanta's managed office?
Motilal Oswal needed to rapidly establish a functional, professional office presence in Delhi without taking on a long-term traditional lease. Setting up conventional office infrastructure - fit-outs, facilities staff, IT, and compliance - would have taken months and required significant capital. They needed a "ready-to-operate" solution that could scale with their growing team and not distract leadership from their core financial services business.
Q2. How quickly was the managed office set up, and what was included from day one?
Avanta had the managed office fully operational in just 3 days. From day one, Motilal Oswal's team had access to furnished workstations (35–40+ seats), high-speed internet, reception and concierge services, meeting rooms, and dedicated facilities management - all under a single monthly contract with no hidden costs.
Q3. What NPS score did Motilal Oswal give Avanta, and what does that reflect?
Motilal Oswal rated Avanta a 9 out of 10 on the Net Promoter Score (NPS) - placing Avanta in the "promoter" category, which is the highest band. This reflects strong satisfaction across service reliability, space quality, and account management. An NPS of 9/10 is a significant trust signal, particularly in the managed office sector where facilities uptime and service consistency directly affect client productivity.
Q4. How does Avanta's managed office model differ from a traditional office lease in Delhi?
A traditional commercial lease in Delhi typically requires a 3–5 year lock-in, significant upfront fit-out investment, separate contracts for internet, housekeeping, security, and facilities - plus the overhead of managing multiple vendors. Avanta's managed office consolidates all of this under one agreement, offers flexible tenure, and maintains 100% SLA compliance on services, meaning businesses pay only for what they use without operational distractions.
Q5. What SLA commitments does Avanta make for managed office clients like Motilal Oswal?
Avanta delivered 100% SLA compliance for Motilal Oswal across key service parameters - including internet uptime, facilities maintenance, and support response times. This means zero unresolved service failures within the committed response window. For a financial services firm where downtime directly impacts client-facing operations, this level of reliability is a critical requirement that Avanta consistently met.
Q6. Can a company scale its seat count up or down in a managed office arrangement?
Yes - this is one of the primary advantages of the managed office model. Motilal Oswal started with a defined seat requirement and the arrangement was structured to accommodate growth without the need to renegotiate a new lease or undergo office expansion fit-outs. Businesses can typically add seats, upgrade to larger spaces within the same building, or adjust their contract terms in line with team growth, without capital expenditure on physical infrastructure.

Looking for a Managed Office in Connaught Place?

Join Motilal Oswal Private Wealth, JM Financial, and IIFL - leading financial institutions that took managed office space from Avanta Business Centre at Ambadeep Building, KG Marg, New Delhi.

About the Author

Garima Rajput
Garima Rajput

With over 15 years of experience in the flexible workspace industry, I lead the strategic marketing of Avanta’s workspace solutions, including Serviced Offices, Coworking Spaces, Managed Offices, Hot Desking, and Virtual Offices. I focus on creating informative content and industry insights to strengthen brand authority and help businesses choose the right workspace solutions.

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